Generate more leads for your care service.

Team discussing marketing strategy with charts and sticky notes on a table.

Our marketing services specialise in strategic solutions for health and social care businesses.

We help organisations enhance their brand presence, attract clients, and grow their reach with our expert team that ensures personalised solutions that align with their goals.

Optimised marketing for care providers

Our extensive expertise and proven strategies will deliver reliable, results driven outcomes for your business.

Outline of a security badge with a logo placeholder in the center.

Branding

Standing out as a care service attracts higher paying private clients, increases local authority opportunities, and builds client trust.

Icon of hands holding a heart with a medical cross

Web Design

We build responsive, Google-optimised websites that convert visitors into leads. All of our designs are CQC compliant and mobile friendly.

Icon of a document with a shield and checkmark

Paid Ads

Jump to #1 on Google rankings with our Pay Per Click Ads, attracting the right audience and generating quick leads for your care service.

Recently Launched Projects

Get in touch

Specialists in Health & Social Care Marketing

Providing quality care is central to your mission, but competing in the industry can be tough. As a care agency, you might face challenges like:

  • Differentiating your services from competitors

  • Effectively marketing your expertise and care quality

  • Balancing marketing with other responsibilities

We simplify marketing as your outsourced department. Our digital marketing solutions enhance your brand, attract clients, and recruit top professionals.

With experienced marketing experts, we offer full service support to boost your online presence and drive growth and allow you to focus on providing outstanding care while we manage your marketing.

Three people in a meeting room having a presentation. The woman on the left is sitting with a laptop and holding a remote, the woman in the middle is speaking and taking notes, and the man on the right is holding a coffee mug. A large screen displays a presentation with charts and text.

Kind words from our clients ⭐️

  • ★★★★★

    “We recently worked with Affinity Care Advisory to support our successful CQC registration, and I honestly can't recommend them enough. From start to finish, their guidance was thorough, practical, and tailored to our needs“

    — Rosie Pallet, Trust Pilot

  • ★★★★★

    “From the moment of first contact with affinity I cannot praise them enough. My assigned specialist Joanne has been my rock throughout this whole process, and I would have certainly struggled without her help, knowledge and general kindness”

    — Katy Boyden, Trust Pilot

  • ★★★★★

    “Rosie has been working with me from the beginning from the registration to the interview stages. Rosie made it stress free, very helpful, calm, patient and very knowledgable. would definitely recommend this company to guide you.”

    — Saheen M, Trust Pilot

  • ★★★★★

    “I absolutely recommend Affinity Care Advisory to anyone who is looking to register with the CQC. I could not have done this on my own! The whole process was quick from start to finish. A special thanks goes to Rosie my CQC Specialist.”

    — Ian Moran, Trust Pilot

  • ★★★★★

    “We could give more than 5 star if available. Many thanks to Tiffany and her team for a job well done. We contacted Affinity when we received a proposal for refusal from CQC and Tiffany got immediately on the case with prompt response.”

    — Kenny P, Trust Pilot

Frequently asked questions

  • We specialise in marketing for home care agencies, nursing homes, assisted living facilities, and other healthcare providers.

  • We provide professional web design, branding, and PPC advertising to attract more clients, increase enquiries, and establish your brand as a trusted care provider.

  • We focus exclusively on the care industry, meaning we understand the challenges and compliance requirements specific to healthcare marketing.

  • A user friendly, mobile optimised site with clear service descriptions, trust signals (like testimonials), and easy contact options can help convert visitors into clients.

  • Absolutely! We ensure your site is optimised for local search, so families looking for care services in your area can find you easily.

  • Timelines can vary based on the scope and complexity of your project, but a standard informational website typically takes around 2–4 weeks to complete.

Have more questions?

Let’s chat!

A woman is having a video call on her laptop with a boy who is smiling and raising his hand. She holds a tablet and is sitting on a red chair, with a speech bubble showing a house icon and text. There is a light bulb icon above her head, indicating an idea.

Talk to a CQC Specialist

Get in touch.

Interested in working together? Fill out our form and one of our CQC advisors will be in touch shortly. We look forward to hearing from you.

The Union Building, Rose Lane Norwich, NR11BY